How to Create Great Business Cards for Your Luxury Real Estate Business

How to Create Great Business Cards for Your Luxury Real Estate Business

We continue the discussion on personal marketing with a look at business cards. The danger here is that we can overlook the importance of smart, effective business card design thinking they are too basic to spend much time on. With that in mind, I’m sharing some important details to keep in mind before placing your […]

What IS Your Brand? – Take 2!

What IS Your Brand? – Take 2!

UPDATED VIDEO BELOW! As we discuss personal branding, congruency is a key factor to keep in mind. Are you, your product and level of service and expertise congruent with your brand? I created the original video for this post last week and upon viewing it before editing began, I did not feel it reflected my […]

Effective Personal Marketing Overview

Effective Personal Marketing Overview

From bus benches to name tags, Realtors® continually search for the Holy Grail of personal marketing. As with most aspects of the business, there is no magic bullet. Something I teach more in-depth in both The Luxury Agent Academy and Luxury Real Estate Unplugged is: Effective Personal Marketing is doing common things uncommonly well.Click To […]

Why You Should Set STUPID Goals

Why You Should Set STUPID Goals

The halfway point of 2014 is in the rear view mirror and I hear rumblings from agents and other experts about whether you are on track. I think about goals all the time and got to thinking about the S.M.A.R.T. aspect of goal setting. Since we review our goals daily, these five components are always […]

How to Overcome Rejection in Luxury Real Estate

How to Overcome Rejection in Luxury Real Estate

Do you mind rejection? None of us like being rejected but as Luxury Real Estate Experts, it’s part of the territory. It’s a fact of Luxury Life! In fact, it’s one of the top questions I see month in and month out in Luxury Real Estate Unplugged. I dislike rejection as much as, if not […]

How Much Should You Spend on Marketing?

Posted by on Jul 22, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
How Much Should You Spend on Marketing?

One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]

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