How to Market Luxury Real Estate with Postcards

How to Market Luxury Real Estate with Postcards

Postcards are easy to overlook in the discussion of personal promotion because, like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Indeed…There is no more effective marketing than a “Just Listed” or “Just Sold” card well executed.Click To TweetPowered […]

Using Newsletters to Market Your Luxury Real Estate Business

Using Newsletters to Market Your Luxury Real Estate Business

Your newsletter is the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise and differentiate you […]

How to Create Great Business Cards for Your Luxury Real Estate Business

How to Create Great Business Cards for Your Luxury Real Estate Business

We continue the discussion on personal marketing with a look at business cards. The danger here is that we can overlook the importance of smart, effective business card design thinking they are too basic to spend much time on. With that in mind, I’m sharing some important details to keep in mind before placing your […]

What IS Your Brand? – Take 2!

What IS Your Brand? – Take 2!

UPDATED VIDEO BELOW! As we discuss personal branding, congruency is a key factor to keep in mind. Are you, your product and level of service and expertise congruent with your brand? I created the original video for this post last week and upon viewing it before editing began, I did not feel it reflected my […]

Effective Personal Marketing Overview

Effective Personal Marketing Overview

From bus benches to name tags, Realtors® continually search for the Holy Grail of personal marketing. As with most aspects of the business, there is no magic bullet. Something I teach more in-depth in both The Luxury Agent Academy and Luxury Real Estate Unplugged is: Effective Personal Marketing is doing common things uncommonly well.Click To […]

Why You Should Set STUPID Goals

Why You Should Set STUPID Goals

The halfway point of 2014 is in the rear view mirror and I hear rumblings from agents and other experts about whether you are on track. I think about goals all the time and got to thinking about the S.M.A.R.T. aspect of goal setting. Since we review our goals daily, these five components are always […]

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