Wishing You a Happy Thanksgiving

Wishing You a Happy Thanksgiving

Since I don’t live too far from where the Pilgrims landed, first in Provincetown and then in Plymouth back in 1620, I made my own little pilgrimage to Plymouth to shoot this week’s video. It was a thrill to see Plymouth Rock and the Mayflower II; it is amazing to think of that small vessel […]

How to Structure Press Releases for Luxury Real Estate

How to Structure Press Releases for Luxury Real Estate

Last week, I answered a question of one of my viewers, Brian, who asked a question about one of my recent videos on Public Relations, Luxury PR: “…Just watched your video with the butler, I think you should call him ‘dad’. Good piece of PR, but is there a list of media places to send […]

Top 3 Public Relation Sources for Luxury Agents

Top 3 Public Relation Sources for Luxury Agents

One of my viewers, Brian, asked a question about one of my recent videos on Public Relations and Luxury PR.: “…Just watched your video with the butler, I think you should call him ‘dad’.  Good piece of PR, but is there a list of media places to send the PR piece to when it’s done?” […]

5 Steps to Luxury Market Domination

5 Steps to Luxury Market Domination

My friend Greg Gorman, an agent in Naples, Florida, asked me for a video giving tips for success in luxury real estate for a Luxury Agent event he was presenting at. He suggested I send him one I have already created on this topic, but I decided to record a new one. I am sharing […]

Luxury Agent Video Tips

Luxury Agent Video Tips

Our final video in this series on personal marketing deals with….Video! I saved the best for last. Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: 1) Great (viral) content 2) Capitalize on Inspirational Discontent 3) Dynamic Delivery 4) Enticing Invitation (otherwise known as the hook) 5) […]

Social Media for Luxury Real Estate

Social Media for Luxury Real Estate

Social Media (SM) is all the rage of course, with many agents devoting untold hours waiting for buyers and sellers to pop out of their computer screens. The key is to remember that Social Media is a tool, not an endless supply of buyers and sellers. And, the same holds true in Luxury Real Estate… […]

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