WHY Luxury Real Estate

WHY Luxury Real Estate

You have probably heard that to be successful at any endeavor, you need to have a strong “WHY”. Without the WHY success can be elusive. <—Click To Tweet This! When people ask me WHY luxury real estate, I can respond with: Cool Fees Cool People Cool Houses I talk more about this in this week’s […]

Take Names, Not Prisoners At Your Open House

Take Names, Not Prisoners At Your Open House

Our Luxury Real Estate Open House “road trip” comes to an end today. Last week, we learned about how to put your Luxury Open House prospects at ease. Our next goal has to be to GET NAMES. Once we get a name and contact information, we can find this person a Luxury Home that is […]

How To Put Your Open House Prospects At Ease

How To Put Your Open House Prospects At Ease

Last week, we learned about the mindset of our typical luxury real estate open house prospect and how left unchecked, can reduce our effectiveness in bonding with and meeting the needs of our prospects. In today’s video, I will talk about: 1. A review of the Lurking and Looking concept with luxury open house prospects. […]

What Your Open House Prospects Are Thinking

Posted by on Mar 14, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
What Your Open House Prospects Are Thinking

As we continue our open house “road trip” this week, we’re going to talk about the mindset of our typical Luxury Real Estate open house prospect. Do you ever wonder what those people coming up the walk of your luxury open house are thinking? In this video, we will talk about: 1. Open houses are […]

Open Houses for Luxury Listings?

Open Houses for Luxury Listings?

Each week, I get questions about the effectiveness of open houses in the high end. I did a series of videos last summer about why Luxury Open Houses shouldn’t be ignored. We take a short drive in this video and I outline topics that I cover in upcoming Open House videos. Enjoy the scenery – […]

How To Plan a Successful Luxury Open House

How To Plan a Successful Luxury Open House

This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?” As you will see in this video, I am not a fan of balloons. I suggest some other strategies: 1. Invitations; […]

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