How Much Should You Spend on Marketing?

Posted by on Jul 22, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
How Much Should You Spend on Marketing?

One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]

Gauging the Cost-Benefit of Your Listings

Gauging the Cost-Benefit of Your Listings

Welcome to session three of our series of what we can learn from boating and the sea to assist us in our luxury real estate business. Thanks to a handy meter on my boat, I have a great tool that lets me know how many gallons of fuel I am burning per hour. It helps […]

Do You Use This Important Tool in Your Business?

Do You Use This Important Tool in Your Business?

A near disaster on the waters of Cape Cod provided the inspiration for this weeks video: The importance of checklists when on the sea and how you can apply this lesson to your Luxury Real Estate businesses. Get a diary and make a log of everything you do every day in 10 minute increments for […]

Happy Independence Day

Posted by on Jul 3, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
Happy Independence Day

I shot a quick video yesterday to share my thoughts around Independence Day. I hope you enjoy it and have a wonderful and safe 4th of July.

Charting a Course to Success in Luxury Real Estate

Charting a Course to Success in Luxury Real Estate

Finally it is summer, at least on the calendar. Still feels like autumn once the sun is down. Nevertheless, I am determined to make the most of our short season and hang out on my “floating office”. What can we learn from the laws of the sea and boating that can be applied to our […]

6 Steps To Setting Luxury Real Estate Goals

Posted by on Jun 17, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | One Comment
6 Steps To Setting Luxury Real Estate Goals

Earlier this year, the frigid winter weather took a little break and although I bike in ALL weather, riding with the sun and 45 degrees will be a treat. It got me thinking about an article I read in Bicycling Magazine about goal setting. Who would think that cyclists would set goals? What’s more amazing, […]

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