The Luxury Buyer Profile Story

The Luxury Buyer Profile Story

I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]

What is Your Luxury Real Estate Vision?

What is Your Luxury Real Estate Vision?

As I continue to talk about critical numbers for your business, I am again talking about the key metric of: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” I just finished a great book, The Rockefeller Habits. You […]

Is Social Media Effective for Real Estate?

Is Social Media Effective for Real Estate?

In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]

The Importance of Market & Value in Luxury Real Estate

The Importance of Market & Value in Luxury Real Estate

We’ve been talking a lot lately about knowing your industry and understanding the numbers that play a huge part in the day-to-day operations of your business. One of the primary reasons for this is that having a strong grasp on the data helps position you as an expert in your field. In the luxury real […]

The Cost of Marketing a Luxury Property

The Cost of Marketing a Luxury Property

Determining the dollars you should spend on marketing a luxury real estate property starts with a question: are you an agent or a company? In both cases, we use a specific percentage to calculate the portion of your commission income that should go toward advertising and promotions. Knowing your numbers is critical to your success […]

How Many Listings Do You Need to Get One Sale?

How Many Listings Do You Need to Get One Sale?

In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]

Load More