How to S.W.E.T the Leaders

Posted by on Jun 19, 2018 | No Comments

Everybody in business knows what a S.W.O.T analysis is, but I prefer to use a S.W.E.T analysis when characterizing the competition in any given market.

S.W.E.T stands for:

Strengths

Weaknesses

Everything they do

Turn things around

This is the way to create USPs that are truly unique to you when you enter a new market. Click To Tweet

Enjoy the video. As always, I appreciate your questions and comments.

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