Are You Too Full of Yourself?

Posted by on Apr 11, 2017 | 4 Comments

My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic.

As we think about branding and agent marketing, there are some things we DON’T want to be:

  • Too cute
  • Too funny
  • Too scary
  • Too full of yourself

My last point about being full of yourself is very important. If I can stress one concept it’s this: it’s all about the CLIENT, and not YOU.

Branding and agent marketing is not about telling people how great you are. Click To Tweet

Rather, it’s about how you can solve their problem(s) in a great way:

See the difference?

Watch today’s video, where we start with an overview.

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Until next time, make it a great week!

Jack Cotton

A Tale of Two Houses

Marketing Yourself in Luxury Real Estate

April 4, 2017

Are You Neglecting Your Business Cards?

April 18, 2017


  1. Kristin parella

    Dear Jack,

    Quick question… I just saw your video, “Are you too full of yourself”. Is that content from your luxury real estate unplugged? I am thinking of subscribing but want more content.

    I am fond of your videos and image, and would like to solidify mine. I have been at Lila delman real estate in newport for 7 years. I have done well, my market average is 1mplus. I do not market myself at all… and this year was hard to get a listing. I’d like to sign up for some coaching. Please let me know your thoughts.

    • Jack

      Thanks, Kristin. I look forward to speaking with you.

  2. Patti Kloepping

    Another excellent video! When I attend Realtor meetings, after hour gatherings or one on one to present an offer, I am amazed with some of their appearances…..some just do not get it ! Your message is spot on, a Realtor has to be professional in their dress and attitude to be at their best.

    Thank you for these Tuesday messages……When it comes to Real Estate Industry leaders, I think you are a “Rock Star.” Your reminders keep us on our toes and doing our best.

    • Jack

      Thanks, Patti. I really appreciate your kind words.


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