My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic.
As we think about branding and agent marketing, there are some things we DON’T want to be:
- Too cute
- Too funny
- Too scary
- Too full of yourself
My last point about being full of yourself is very important. If I can stress one concept it’s this: it’s all about the CLIENT, and not YOU.Branding and agent marketing is not about telling people how great you are. Click To Tweet
Rather, it’s about how you can solve their problem(s) in a great way:
- To convey expertise
- Add value
- Excel in luxury real estate
See the difference?
Watch today’s video, where we start with an overview.
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Until next time, make it a great week!