4 Keys to Unique Selling Propositions in Luxury Real Estate
Now we have a rock solid outline, or backbone if you wish, for a bulletproof listing presentation. We’ve created Unique Selling Propositions around each of the seven areas of expertise that I’ve shared with you.
In today’s video I will talk about S.W.E.T.-ing your competition in order to develop market specific USPs. The letters stand for:
1. Strengths
2. Weaknesses
3. Everything they do
4. Turn it around
I will give some examples from my own marketplace to help you SWET your own USPs. Enjoy!
Do you want to maximize your success in 2016? You’ll need a plan. Download my free Luxury Business Plan tool.
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Get your questions answered on the first Tuesday of each month. Register, Log-in, ask and learn.
Until next time, make it a great week.
1 Comment
Dawn Kyle
08/11/2015Would love to get the booket on 12 No-No’s in showing.
Dawn Kyle
P.O. Box 2651
Vail, Co 81658
I bought the book Selling Luxury Homes, and really enjoy the book.
I also enjoy Jack Cotton weekly messages, thank you very much.