How to Structure Press Releases for Luxury Real Estate
Last week, I answered a question of one of my viewers, Brian, who asked a question about one of my recent videos on Public Relations, Luxury PR:
“…Just watched your video with the butler, I think you should call him ‘dad’. Good piece of PR, but is there a list of media places to send the PR piece to when it’s done?”
After discussing where to place your Luxury Real Estate Press Releases last week, I am moving on to discuss the importance of the “Hook” as well as the structure of your Luxury Real Estate Press Release.
Proper Structure includes:
- The Headline
- Date
- Introduction structure
- Body
- Boilerplate
- Close and call to action
- Media Contact Information
I also talked about how a survey can help you develop Luxury Real Estate Press Releases and included a couple of sample survey hooks.
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Enjoy the video share in the comments below if you have ideas on structure or hooks.
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2 Comments
Larry Lawfer
11/12/2014Thank you Jack,
Your simple style of coaching specific tasks is very useful. I love your phrase about individual coaching in a group setting as well. Great job and thank you again for what you add and deliver to our industry
Jack
11/15/2014I’m glad you are enjoying. Thanks for following!