Luxury Agent Public Relations
Public Relations, (PR) is one of the best forms of personal marketing there is. It is a third party endorsement, but in the media and can provide great credibility and potentially tremendous reach.
Think about what an article in the Wall Street Journal that quotes you could do for your business. We will talk today about the importance of the HOOK:
1. Where to find hooks
2. Shortcuts to creating hooks
3. Some sample hooks
4. And, how hooks can practically write your PR piece for you.
Watch today’s video where I will remind you that…
Not everything you put out there will get published so you have to put a lot out there on a consistent basis, kind of like the spaghetti on the wall thing…
Lastly, don’t forget that www.LuxuryRealEstateUnplugged.com is now a subscription service. We have raised the bar. Are you ready to raise yours?
Get your questions answered on the first Tuesday of each month. Log-in, ask and learn. When you register, be sure and leave your question at the bottom of the page or in the Facebook group.
4 Comments
kaitlin kuhn
10/09/2014Hi Jack,
(Is it my computer, or was the last release “hook” unable to be heard by everyone? It sounded like a bad, squeaky tape.) I LOVE your posts!
On another note….short story:
I spoke with you over a year ago, regarding becoming a Luxury Real Estate in Sarasota, Florida. I was the Realtor with the old 2007, Kia “Sportage” . You were kind enough to speak with me on the phone and told me the emerald green “Subaru” story, and gave me lots of encouragement. As fate would have it, the heavens opened and God blessed me with a married, Realtor couple, to partner with. I have been with them for just over a year now. I am trying to put everything you say into practice. I have read and re-read your book. Two days ago, we finally sold our 6.3 million dollar listing, that had been on the market for over 2 years. The sellers, in turn, purchased a 3 million dollar penthouse overlooking the Gulf and views of the Bay. I can now pay off my student loan entirely, (paralegal), and begin saving for the condo I will purchase. I believe that you have been instrumental in my life, and I want to sincerely thank you for guidance. Without that, I would have given up a long time ago. Thank you for keeping it honest and real!
My Very Best Regards,
Kaitlin M Kuhn
Realtor
Jack
11/03/2014You made my day Kaitlin. Thank you for reaching out to me and I congratulate you on your success. I look forward to hearing from you in the future!
the citron residences
10/10/2014Guess what would be my question?
Do you really feel like the agents are totally focused on maintaining public relation? Or they just enact being a good public relationship keeper only for their personal benefits!!
Jack
11/05/2014If they are not focused on PR…they certainly need to be! Thanks for your question.