5 Steps to Luxury Market Domination
My friend Greg Gorman, an agent in Naples, Florida, asked me for a video giving tips for success in luxury real estate for a Luxury Agent event he was presenting at.
He suggested I send him one I have already created on this topic, but I decided to record a new one. I am sharing it with all of you this week.
This video presents…
I will expand on these in the video, but here are the five points:
- BE luxury defined
- Know the five areas of expertise important to luxury clients
- Be liked for the right reasons
- Have integrity
- Bring value, add value
Enjoy the video and if you have a name for my butler, let me know.
Also, for a limited time, you can download my free Luxury Business Plan tool and chart your path to success in 2016.
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4 Comments
Deb Cullen
10/29/2014Great video! Thanks Jack! and thanks for asking Greg~
Jack
11/03/2014I appreciate it. I’m glad you enjoyed the video!
Sue
11/09/2014More about comparative analysis. When comparing home values, are there situations or regions where benchmarks besides assessed tax value are more useful?
Jack
11/15/2014Some states don’t change assessments after a property sells, Florida and California I believe are examples of this. in this case, a better benchmark might be sales price per square foot of living area, or of land. I.e. property here sells for $1,000 per square foot. You can also do “front foot” on some waterfront or slope side properties.