“Gardening” Can Help Your Luxury Real Estate Career

Posted by on Jun 2, 2014 | 5 Comments

Over the past few weeks, we have talked a lot about how to convey our expertise to the high net worth individuals (HNWI’s) in our market. As we begin to think about prospecting to this group, many people ask me about farming. Geographic farming.

After all, many speakers, trainers and real estate guru’s say that farming is ineffective and a waste of time.

I happen not to agree with that statement. On the other hand, I think you can take farming up a notch or two to what I refer to as “Gardening”.

Today’s video will explain the concept and why it works so well in Luxury Real Estate.

Create your plan for success. Download my Luxury Business Plan for free.

Don’t forget about Luxury Real Estate Unplugged. Get your questions answered on the first Tuesday of each month. Log-in, ask and learn. Leave your question at the bottom of : www.LuxuryRealEstateUnplugged.com. Until next time, make it a great week!

LREUAction items this week:

Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?

In the meantime don’t forget to pass this video to a Realtor friend.

A Tale of Two Houses

How Reading Can Make You an Expert on Luxury Real Estate

May 27, 2014

Top 5 Places High Net Worth Individuals Can Be Found

June 10, 2014


  1. Jamie Regan

    Great distinction! I agree with you communication with the public is important for business.

  2. Laura Jaret

    First of all, we love your “Selling Luxury Homes” book,
    My husband (Rory) and I are the Jaret Team at Michael Saunders on Longboat Key in Florida.
    If you have never been here, you must come visit.

    We love the “Gardening” idea versus farming, what a great marketing term.

    I was a luxury custom builder in Colorado for over 20 years before relocating to Longboat Key, FL.

    Now working in General Real Estate, I constantly look for terms or niches that other agents have not discovered.

    Thank you so much for this “Gardening ” term – Rory and I will embrace it, especially because we moved here from a 65 acre ranch/farm in Colorado.

    Florida makes you think of tropical trees, flowers, hence “Gardening”

    Thank you again for your creative wisdom.

    Laura Jaret

    • Jack

      I’m glad you enjoy it

  3. Debbie McManus

    I agree……consistent, regular mailings puts you in the right place at the right time!


Leave a Reply