Protecting Your Fees – A Tale of Two Houses Part 4
In the fourth and last in my series of four videos dealing with staging vs. market preparation, I will talk about how a market preparation report can protect your fee.
It is my strongly held conviction that a fully executed marketing checklist will add two to four points of sales price to a listing. Can I prove this? No, I cannot. But based on my years of experience watching the eyes of buyers either light up or glaze over when they enter a home, I have learned what makes them light up. A great market preparation checklist will help light them up.
Not only will the checklist differentiate you from your competition, an extra two to four points of sales price will help you sell an extra point or two of fee.
Send me examples of your Staging and Market Preparation Guidance and I’ll let you know what I think and maybe share here in a future video.
Enjoy this week’s video.
Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.
Action items this week:
- Go to www.LuxuryBusinessPlan.com and download the free business plan, and get Started with your Plan
- Check out www.JackCottonRealtor.com and let me know how you like my videos.
- Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
- Leave your question at the bottom of the page
Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?
In the meantime don’t forget to pass this video to a Realtor friend.
