A Tale of Two Houses

Posted by on Jun 11, 2013 | 2 Comments

There was quite a stir on Facebook and Twitter a week or so ago regarding a comment I made about staging. While I did clarify, I thought that further discussion was in order.

In the series of four videos beginning today, I will compare and contrast Staging and Market Preparation. There are some real differences. Here is what you will learn in today’s video and in subsequent videos in this series:

  • #1. A Tale of Two Houses
  • #2 What Does the Tale of Two Houses Tell Us About Market Preparation?
  • #3 How to create a Market Preparation Checklist
  • #4 How to monetize your Market Preparation Guide into higher selling prices for your client and higher fee for you.

I will give the Reader’s Digest version of the Tale in this video. You can see more at www.JackCottonRealtor.com

I would love to hear about whether you do traditional Staging or actual market preparation.

For next time, send me examples of your Staging and Market Preparation Guidance and I’ll let you know what I think and maybe share here in a future video.

Enjoy this week’s video.

Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.

Action items this week:LRE Unplugged

Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?

In the meantime don’t forget to pass this video to a Realtor friend.

A Tale of Two Houses
7017-Corte-Laguna - Candis Kolb

Privacy, Security and Luxury in Rancho Santa Fe, CA

June 10, 2013

Did Staging Make the Difference? – A Tale of Two Houses Part 2

June 18, 2013


  1. Shannon Schmitz

    I have been watching your weekly videos ever since you spoke at the KW Luxury conference more than a year ago. i would love to share properties with you. Where can I submit them to?

    I also completely believe in “Market Preparedness”. All of my Listing materials refers to it as such as the Home Owners see it as a true benefit. Thanks for helping to educate our colleagues.

    • Jack

      I’m glad you are enjoying the materials. If you want to email me video’s I will pass them onto be shared. jack@jackcotton.com. Thanks!


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