Are You Fulfilling Your Luxury Real Estate Marketing Promise?

Posted by on May 21, 2013 | 2 Comments

Welcome to the second in our series on branding. In today’s video, I talk about how a brand is your promise to the marketplace and the importance of how you convey and fulfill that promise.

In the video, I give an example of a shopping experience that exemplifies “the promise of branding”. It will prove that investing all huge amounts of money on marketing, product development, facilities and salespeople –  won’t work or account for anything if you fail to fulfill the promise that your brand has planted in the minds of your market.

So, again, what is the promise you make to your marketplace?  Make sure your entire team is signed on to that promise.

Next time, in our final installment in this series we’ll talk about the steps to convey that promise. I also extended my invitation for one more week to get a free copy of a Kindle version of Selling Luxury Homes to the winner.

Send me just a quick e-mail stating your promise to your market, – what is it? I’m going to choose the best one and award a free Kindle version to the winner.

Enjoy this week’s video.

Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.
Action items this week:LRE Unplugged

Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?

In the meantime don’t forget to pass this video to a Realtor friend.

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  1. Mark A. Sisco

    Hello Jack,

    What constitutes a brand is the promise to always have that integerity of the fuduciary respect for the seller, buyer and yourself. Without these qualities you have truly defamed yourself as a trusted and knowlegable and one who is respected in the industry. I truely believe and know that we are not in the business of selling real estste but ourselfs. Once again the prouduct we are selling is ourselfs.

    Jack thanks for allowing us to participate and I’m on your site daily and look forward to all you have to offer. When will you be out in SoCal?



    • Jack

      I’m glad to hear my views are met with agreement. Thanks for your continued interest. Will let you know if I’m in your area.


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