Luxury Real Estate, What’s The Story? (Part lV)

Posted by on Nov 6, 2012 | No Comments

In this installment of our series on the power of stories in Luxury Real Estate, we will review the definition of luxury:

  •  Price
  •   Rarity
  •   Exclusivity
  •   Perfection

And why when you combine the four-point definition with what high net worth individuals (HNWIs) typically want, we see further evidence of how stories are powerful ways to connect with luxury clients.

I will also give two examples of my own storied listings and how stories can make a property offering more compelling, more interesting, and create a sense of competition among buyers who want to become part of the story.

I will end with a reminder that if you bought my book Selling Luxury Homes, you are entitled to a 20-minute one-on-one coaching call with me. This may end at the end of the year, so do not delay making your reservation. I also want to let you know that my new DVD releases are out, in stock at pre-production prices at www.JackCotton.com

What's The Story part lll

Luxury Real Estate, What’s The Story? (Part lll)

October 30, 2012

Luxury Real Estate, What’s The Story? (Part V)

November 13, 2012

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