Luxury Real Estate, What’s The Story? (Part lV)
In this installment of our series on the power of stories in Luxury Real Estate, we will review the definition of luxury:
- Price
- Rarity
- Exclusivity
- Perfection
And why when you combine the four-point definition with what high net worth individuals (HNWIs) typically want, we see further evidence of how stories are powerful ways to connect with luxury clients.
I will also give two examples of my own storied listings and how stories can make a property offering more compelling, more interesting, and create a sense of competition among buyers who want to become part of the story.
I will end with a reminder that if you bought my book Selling Luxury Homes, you are entitled to a 20-minute one-on-one coaching call with me. This may end at the end of the year, so do not delay making your reservation. I also want to let you know that my new DVD releases are out, in stock at pre-production prices at www.JackCotton.com
