This week we continue our discussion of the power of story as it pertains to Luxury real estate.
What can we learn about the marketing of a men’s dress shirt that can help us develop the story of our Luxury real estate services and our properties. The right story invites the client to become a part of it, to “live” it themselves.
Watch this video; learn how a story can help de-commoditize your business.
I will ask you again in this video: “What’s your story?” “How did you get started in real estate and what, in particular, drew you to Luxury real estate?” I look forward to continuing this series with you about Luxury real estate: What’s the Story?