Luxury Real Estate, What’s The Story? (Part lll)

Luxury Real Estate, What’s The Story? (Part lll)

This week we continue our discussion of the power of story as it pertains to Luxury real estate. What can we learn about the marketing of a men’s dress shirt that can help us develop the story of our Luxury real estate services and our properties. The right story invites the client to become a […]

Are You Prepared for Hurricane Sandy

Posted by on Oct 25, 2012 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
Are You Prepared for Hurricane Sandy

According to The Weather Channel, Hurricane Sandy is expected to have a huge impact on the East Coast as early as Sunday. Experts have said that “there is now a 90 percent chance that we will be pounded beginning on Sunday and lasting through at least Halloween on Wednesday.” In fact, Hurricane Specialist Bryan Norcross […]

Luxury Real Estate, What’s The Story? (Part ll)

Luxury Real Estate, What’s The Story? (Part ll)

This week we continue our discussion of the power of story as it pertains to Luxury real estate. I will discuss four elements that define luxury… Price Rarity Exclusivity Perfection …and why/how the power of story is the very essence of this definition. I will ask you again in this video: What’s your story? How […]

Luxury Real Estate, What’s The Story?

Luxury Real Estate, What’s The Story?

This week we are going to begin a discussion of the power of story, especially as it pertains to Luxury real estate. What is the story? You’ll find that as you view this introductory video, that stories are an effective way to connect with high net worth individuals, to differentiate ourselves from our competition and […]

The NFL Referee Strike and Selecting a Real Estate Agent

The NFL Referee Strike and Selecting a Real Estate Agent

You could almost hear a collective sigh of relief across our great country as the regular full‑time professional referees returned to the NFL.  We suffered through a brief comedy-of-errors time with stand-in referees, some of whom apparently came from the Lingerie League. How did I not know about that league? The strike centered around a […]

SWET-ing The Competition, The Big “O”

SWET-ing The Competition, The Big “O”

Welcome to the final segment of our series on SWET-ing the competition where we discuss The Big “O”. That’s right, The Big “O”. What exactly is The Big “O”? The Big “O” is what keeps many real estate agents on the sidelines of the Luxury real estate business. The Big “O“ is what stresses agents […]